Reimagine every customer interaction. Incentivise, Influence, Reward.
Most businesses think their growth challenge is about product, price or promotion. It isn’t. It’s about people - and the unpredictable ways they think, feel and act. The Question isn’t what you sell, but how your customers experience it. That is ‘behavioural psychology’.
How can a business deploy a creative customer experience in their digital environment, without requiring a large digital transformation effort? How can it iterate and react based on user trends? How can they manage a loyalty and rewards economy that delivers real value to customers?
External motivations influenced by rewards, social pressures or situational factors.
They appeal to the ‘left brain’ characteristics of logic, calculations and ownership
Internal motivations influenced by personal values, emotions, interests and self-driven goals.
They appeal to the ‘right brain’ characteristics of creativity, self-expression and social aspects
Every great chef knows the secret to depth isnt the garnish, its the base. In engagement design, the same rule applies. Three elements blend beneath the surface, shaping how people feel, play and stay. We call this balance the “SYMERA Mirepoix” - the foundation beneath every lasting experience.
KPI - “Increase audience retention during Live Sport.”
Creative Solution - “Guess & Glory” a Live community prediction game based on real-time events.
Mint Reward Tokens, Create ‘Game Rules’ and Connect Signal (sports meta data feed).
Instantly Live to all devices, Push Notifications show when an event triggers the game.
Real-time interactions happening, rewards being issued
Insights revealing effectiveness. Ability to adjust rules / rewards / frequency indefinitely to achieve desired results.
KPI - “Increase audience retention during Live Sport.”
Creative Solution - “Guess & Glory” a Live community prediction game based on real-time events.
Mint Reward Tokens, Create ‘Game Rules’ and Connect Signal (sports meta data feed).
Instantly Live to all devices, Push Notifications show when an event triggers the game.
Real-time interactions happening, rewards being issued
Insights revealing effectiveness. Ability to adjust rules / rewards / frequency indefinitely to achieve desired results.
See how our technology powers real-world engagement across venues, homes, and media.
Each deployment demonstrates how WESUITE turns behavioural insight into measurable action.
The next generation of ‘smart venues’ that is proven to drive revenue and encourage an atmosphere that has a direct impact on event results
Turn event day into a live, rewarding adventure:
Incentives that start long before event day
Influence Behaviour in a way that creates an empassioned atmosphere
Rewards that consumers really care about
Connecting TV’s with mobile phones seamlessly to drive audience retention and engagement.
Creating community through engagement:
Real-time games linked to on screen content
Competition and Community with others
Rewards that consumers really care about
Consumers directly rewarded for brand interaction.
Delivering value for consumers and enterprises:
Influence consumer behavior through incentive and reward campaigns
Target consumer segments with 100% accuracy and unlimited demographic criteria
Consumer data is encrypted, anonymised and never shared
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We invested in SYMERA as soon as we discovered how they were applying the Hedera DLT to consumer engagement technology. This is one of the most exciting use cases in the space.
SYMERA are our trusted technology partners across our events and MAD//MASTERS course. They help us digitally represent what we preach to our community
We deployed this gamification engine in 2024 and have seen a direct impact in how our fans engage with us on game day
We founded SYMERA because engagement isn’t built on algorithm’s alone - it’s built where logic meets emotion, and where technology understands human behaviour.
